It’s no surprise that social networking has become a powerful marketing strategy of its own. Entities ranging from international corporations to local businesses all have a presence on multiple social networking platforms. The viral nature of social networking makes it the quickest solution to promote content and promulgate information. With over 4.2 billion people accessing social networking on mobile devices, it’s essential for businesses to market valuable and attention grabbing content. 2014 is the season of the mobile wallet – a strong and advanced direct marketing channel that will assist businesses generate new leads, gain more traffic, and increase customer loyalty.

What’s Mobile Wallet?

It’s a credit card applicatoin where all payment and nonpayment wallet content which can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining portion of the equation. As customers approach stores, relevant information automatically appears on their phone’s lock screen and provides them with one-swipe use of the relevant mobile pass. This allows great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a mobile wallet allows for private interactions with customers that helps businesses cement their brand presence.

The New Direct Marketing Channel

There’s surging demand for businesses to offer wallet solutions that help consumers better organise and access content within their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they might subscribe instantly. It is clear that the demand for smartphone wallet solutions is high.

And the mobile wallet is a game changer in the marketing realm. Businesses can produce and deliver personalised and unique content predicated on consumer preferences and spending behaviour. As an example, shoppers who frequently obtain a certain model of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be utilized to design tailored messages to consumers – messages that are more relevant, effective, and lead to real, measurable action.

The problem in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have use of a huge data, such as quantity of wallet content put into smartphones, level of transactions occurring, and a lot more in-depth analytics. This information is valuable and can be utilized to help businesses advance their marketing game plan.

Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they could only be utilized once and are discarded. Despite mobile wallet coupons are redeemed, businesses can update them to show future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies within a single campaign.

The Mobile Wallet and Social Media Marketing

To capitalise on the viral options that come with social networking requires businesses to create content that is not just attention grabbing but additionally drives users to share it with their social networks. Word of mouth is more powerful than one can imagine, which is why combining mobile wallet with social networking is an extremely effective marketing tactic that will increase brand visibility. Execution is very important – this includes timing, relevant messaging, and the best audience.

Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on their social networking pages where customers can immediately add mobile wallet content with their devices. As well as make use of a Facebook Pass to automatically develop a personalised pass, and add straight with their mobile wallet. Clients are then able to share it within their social support systems, which in the present day and age, can lead to exponential and explosive exposure.

Mobile is the space where businesses need to gain authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that next 5 years, 50% of smartphone users will probably pay on their mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social networking marketing strategies.

Paul Tomes invites you to give the mobile wallet a chance and integrate into your social networking marketing.

You can design your mobile wallet content utilising the PassKit Pass Designer. It’s an intuitive visual web interface, enabling you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your preferred social networking channels.