Product Review websites abound on the web, but they’re far from all being equal in regards to honesty and integrity. Many product review sites be seemingly unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to earn money via affiliate links.

Here are a few methods to assess if a site and its owner(s) are merely in it for the money, or if they feature honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? A genuine review site can have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Too many sites that claim to be ‘product review’ sites are really run by affiliates posing as “honest” reviewers, when in fact their sole intent is to only recommend every product they write about.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity best spray in bedliner. Exactly like scientific studies, there’s a strong proclivity towards favorable bias of a product if the reviewer did not buy it himself. The truth that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective through the span of the review.

3. Does the Website Review an Variety of Products or Only One? A niche site that reviews a number of products is more likely to be neutral and a real review site than the usual site where just a single product is reviewed. Why would someone go to the trouble of building a site for only one product and then give it a negative review? Of course the review will soon be positive (although sometimes they could throw in a negative comment or two to provide the look to be impartial.)

Single-product-sites are well-liked by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is ‘Acme List Building Secrets’, then employing a domain of ‘AcmeListBuildingSecretsReview’ will most likely give that site an increased position in the search engines.

4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A truly neutral product review site can have both positive and negative reviews. If all of the reviews on a site are glowing, and every product is endorsed, then there’s a great bet that the reviewer is serving his own interests instead of the of the consumer.

5. Does the Review Headline Use the Word ‘Scam’? This can be a classic tactic employed by many unscrupulous reviewers to make use of keywords in the title along with to provide the look of shoring up the trust factor. A sample headline might read, “Is Acme List Building Secrets a Scam?” – because it utilizes the keyword phrase in the title, along with that phrase will mirror what folks enter the search box when they’ve questions in regards to a product.