Social networking is here to stay. Being an entrepreneur or business owner if you’re not using it to grow your company you’re missing out. I am certain that you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year based on Statista. The numbers do not lie. Social networking is a life-style all over the globe.
Being an entrepreneur or business owner if you’re not using social presence on-line to grow your company you’re missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for creating a technique for social media marketing.
1. Identify your goals.
For each and every company there must be a mission. Your company mission must have a mission statement. For each and every mission there must be a goal Sozzeal. What’s the positive outcome or end goal that you wish to achieve? You might want to become internet famous, you might want to obtain speaking gigs, you might want to promote a guide or training program or you could just want more customers. Whatever it is you must jot down your goals and the logic behind them. Understanding where you wish to go and how you’re going to obtain there can help you devise the most effective plan and route you ought to take.
2. Get Brand Clarity.
Get clear on your brand before you put it out there. Answer these 3 important questions. What can you do? Who can you help? what do you wish to be known for? Once you are able to clearly articulate the answers to these questions, you can communicate this on social media or facing anyone. You need to be able to clearly and succinctly say in a single sentence what you’re all about and describe your company model in ways that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. When you create core messages with strong call to action statements, you’re setting the stage to have people in your target audience self qualify and respond with, “me too” or “I want that” or “where can I learn more?” Your goal is to have ideal prospects able to clearly see themselves in your company model. They need to be able to see that your company offers exactly what they have been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or develop a poll, survey, or contest you may get targeted leads using social media advertising and messaging. The main element is crafting messages that your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you must have a dependable relationship. This concept holds true on-line as well. You need to truly connect, converse and engage with people on social media before they begin trusting you. One of the best ways to engage with people is by using groups within social media platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you utilize hashtags and lists to interact with others.
Whatever platform you’re on, ensure to showcase what is unique about you. You need to be able to clearly articulate your unique sales proposition. When people do not know what is different about you, they lower your product or services to price.
Another good way to create relationships with people on social media is to follow, comment and share their content. On every social media platform, there is a way to provide feedback by sharing, commenting or clicking a switch to just like the message. When you show on that person’s social media page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social media may be overwhelming. That’s precisely why you need a social media action plan and a content marketing calendar. How are you going to combine social media in along with your overall marketing strategy? You need to recognize that marketing is best suited if you have a couple of strategies complimenting one another and working together.
The top reasons why you need to put together an activity plan is basically because, your ideal customers are searching for you personally on-line. As an example: You’re a health & wellness life coach devoted to nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line searching for key phrases like fat loss, well balanced meals, life coach, diet and wellness. Being an entrepreneur for the reason that space, you must show up in the search when the prospects go buying a solution with their problems.
For each and every industry, you will find people trying to find answers to specific problems. You need to create messages for every problem that individuals in your target market has. Social networking gives you a distinctive opportunity to communicate frequently along with your target market on a wide selection of topics.
As you can see, using social media as a technique to grow your company requires one to go back to the basics and understand marketing 101. Once you complete all the steps above, you can have a much better handle on how best to incorporate social media to grow your business.