The online casino industry has grown rapidly on the course of the last ten years. While at the conclusion of the 20th century there were only several dozen online casinos open to gamblers, over the last ten years their numbers have cultivated exponentially and today gamblers have a selection of over one thousand online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and later on also women オンカジ, can gamble and have a good time and should they gamble enough their hotel rooms will be comped by the casino to encourage high rollers ahead and wager at their establishment.
In Las Vegas, Nevada the casinos have realized, immediately after their establishment that if they wish to attract the men to gamble they have to provide entertainment to women. Free drinks were wanted to the ladies awaiting their husbands or lovers have been at the tables playing.
When slot machines were introduced the overall game mainly drew bored women who’d nothing better to accomplish in the casino. The casino owners have quickly identified one more source of income and started heavily promoting the overall game to women.
Through the late 20th century Las Vegas got revamped from the mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.
Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.
The introduction of online casinos in the late 90’s have served as another blow to places such as Las Vegas, Atlantic City and Monte Carlo. Suddenly people received the choice of gambling from the comfort of their very own homes with a press of a button.
In those years not everybody had a pc and people who did had to surf the web using dial-up connections that have been slow and patchy. This turned out to be a problem and in retrospect we could note that these two factors caused a delay in the burst of online casinos.
On the course of a few short years more and more people have gained usage of personal computers, as mass production of pc have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.
At this point it became much easier for the common Joe your can purchase some type of computer and surf the internet at an acceptable speed. Once this was possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later up with the development of Flash technology many casinos could offer players to play a common casino games directly from their web browsers without the necessity to download any heavy software on to their computers.
The rapid growth in the gaming industry of software providers and gambling brands has generated an accepted competition between the businesses and have forced online casino to have a different approach from land-based casinos to marketing and promotion.
Online casinos were incapable of offer their patrons free drinks and hotel rooms therefore they’d to come up with other means of promotion in order to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.
Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’rewards programs that awarded top players with expensive branded merchandize.